Creation of UAE based beauty brand, from name and concept through to application to packaging and website.
The name Arooba came from the founder of the brand and we felt that it also incorporated the background of the brand without making it inaccessible to all. The strong, vibrant graphics on each palette illustrate the different 'icons' from the launch product range whilst still feeling part of a coherent set.
I have the pleasure of continuing to work with Arooba and it is a joy watching her success.
