This project was a full 'end to end' project working with the client from initial concept through to production
of full brand guidelines and packaging. Inspired by the founders heritage and idea of a skincare range
that is inspiredby the Dead Sea.
of full brand guidelines and packaging. Inspired by the founders heritage and idea of a skincare range
that is inspiredby the Dead Sea.
The aim was to create a logo and identity that portrays the benefits of The Dead Sea and apply this to packaging. The outcome results in a combination between approachable, unpretentious, luxury and natural.
The logo, colour palette, packaging design and graphics were all driven by the overarching concept developed
by myself and the brand copywriter.
The logo, colour palette, packaging design and graphics were all driven by the overarching concept developed
by myself and the brand copywriter.
Example of Brand Guidelines
