For this project I worked with the founder Dr Amina from brand concept through to pack design
and artwork production.
and artwork production.
The brief was to create a brand that was cool, insightful and communicated with relevance to both kids age 5-15 and their caregivers, founded on the understanding that working together makes us stronger.
The name TROIKIN is a playful neologism of bringing three powerful influences together to transform the outcome - parent + Dr. led skin science + child. The design was inspired by the periodic table and colours were chosen to give a youthful feel, without feeling too childish.
I worked in partnership with the brand copywriter to create a visual identity and tone of voice that aligned the STEM foundations of the founder to attract and intrigue young minds; building a vehicle for messaging, brand communications that has longevity and breadth. We wanted to keep the consistency of the elemental table, the STEM influence and use this as a platform to help create simplicity of the brand comms to caregiver and child.
Example from Brand Guidelines
