CALL IT SPRING : CAMPAIGN

Integrated campaign for Call it Spring at Debenhams. The aim was to increase brand awareness, increase sales and encourage engagement for their demographic 15-35. The initial brief was to solely create a suite of online display ads, but we suggested a fully integrated online campaign as it suited their target audience of 15-35. In the first week alone, we attracted 20,000 new Facebook fans, generating over 35,000 likes. It was a highly successful multi-channel campaign which won a Dadi award in 2012.